SMIED high-end custom door interprets the trend of luxury entrance door customization with intelligence and aesthetics

Source:SMIEDRelease time:2021-04-10

On April 10th, Buyang Group officially launched the SMIED series of high-end custom doors, with a market starting price of 30,000 yuan. Although the price is high, it is still very popular among dealers. At the new product channel signing meeting that day, dealers from 27 provinces across the country signed the first batch of contracts. It is estimated that it will take 3 years to complete the sales channels in provincial capitals and regional cities. Construction.

As a German door industry brand, SMIED has strong technical support in terms of luxury product safety structure and hardware accessories. After the cooperation with Buyun Group, it has carried out a comprehensive upgrade of the brand series products, breaking the limitations of traditional thinking, digging into new consumer needs, and deeply interpreting the trend of personalized customization of luxury entrance doors from multiple perspectives such as innovation, intelligence, and aesthetics.

Take the T copper series of SMIED products as an example. This series of products was launched by an Italian designer and a Chinese master craftsman. It took 10 months to develop and incorporate the most popular "tree" and "water" design elements in traditional Chinese aesthetics. On the basis of German quality and exquisite safety structure craftsmanship, it combines the hand-made skills of craftsmen who are good at copper carving skills, and selects high-quality copper plates and other symbolic elements of Chinese mansions. It can be said to be a fusion of the top luxury craftsmanship of Germany, Italy, and China. The pinnacle of the highest state of oriental aesthetics.

Not only that, Buyang Group has also upgraded the brand terminal store image, shaping new user experience with a completely new attitude, and interpreting a deep understanding of modern luxury trends and contemporary customer needs.
As a personalized customized product specifically for high-end groups, the SMIED series is the strategic key to the optimization and upgrading of Buyang Group's product structure. Through the SMIED series, the outline of the development strategy of Buyang Group in the field of custom doors can be seen: starting from capturing high-end consumers, the culture of Buyang high-end custom doors is transmitted from top to bottom, thereby expanding the brand's influence in the market and creating a new orientation. The new market pattern of product customization by different consumer groups.


Xu Buyun, chairman of Buyun Group, said that product leadership, brand-driven, and omni-channel operation are Buyun's development strategy, and products are the first. "In the future, our products will be extended and developed around the three dimensions of safety, intelligence, and aesthetics, which will bring consumers more and more good products with high-value appearance, full of design sense, and irresistible products." Xu Buyun said.